Online Marketing – Find Your show DNA, and find where to promote it.

Posted by admin on August 25, 2009 under Jeffs Blog | Be the First to Comment

So, you have a podcast, and you want listeners, more listeners, etc. I’m going to assume that you have setup your website, keywords, submit it to directories, etc. Let’s consider this marketing and/or promotion steps beyond the basics.

Find Your Targets

1. Find the niche themes/targets of your blog/podcast/website. For instance, your b/p/w may be about Movies, but I say look a bit closer at it. Perhaps your b/p/w is about family movies – perfect. Obviously there could be more, but we will just use this example. Movies for Families.

Find Where Your Targets Live

1. Set up Google Alerts for your niche theme of “Movies for Families”. Here is a tutorial how to set up a Google Alert (Note: This is not mine):

Now, the information you will get will be;

Websites, Forum posts, and blog posts that mention your topic.

Now that you see where to focus should be, we will cover how to market there in future posts.